It’s every webmaster’s worst nightmare: waking up one day to find that their website’s SEO rankings have taken a nosedive. Suddenly, all your hard work has seemingly disappeared and your website is nowhere to be found in search engine results pages (SERPs). What do you do when this happens? In this guide, we will walk you through the steps necessary to diagnose and correct the issue, so that you can get your website back on track.
Do not panic
First, take a deep breath and don’t panic. It is important to remember that SEO in Dubai is an ever-changing landscape, and what may have worked yesterday might not work today. That being said, there are a few steps you can take to try and identify the problem.
Backlink profile
Check your website’s backlink profile. If you see any suspicious or unknown links pointing to your website, it is possible that your site has been the victim of negative SEO. In this case, you will need to reach out to the webmasters of these sites and ask them to remove the links.
Figure out what lead to the penalty
If you have been hit with a manual penalty, Google will send you a message in Search Console explaining what the issue is. In most cases, these penalties can be lifted by simply making the necessary changes to your website and then resubmitting your site for review.
Consider your site’s issues
Next, check your website for any issues that could be causing it to be penalized by Google. This includes things like duplicate content, thin content, keyword stuffing, and other black hat SEO tactics. If you find any of these issues on your site, take steps to fix them immediately.
Consider your options
Finally, if you can’t seem to figure out the problem, or if you’ve tried everything and nothing has worked, it might be time to consider your options. This could include starting from scratch with a new domain name, or even switching to a different platform altogether. Whatever you decide, make sure that you take the time to do your research so that you don’t make the same mistake twice.
By following these steps, you should be able to diagnose and fix the issue causing your website’s SEO rankings to drop. Remember: don’t panic, and always be willing to try something new. Good luck!